// MediaMark Digital  ·  Dallas, TX

Michael
Whatley

Technology Enablement  ·  Creative Operations  ·  Workflow Design

Helping professionals and organizations adopt complex technology — with the patience, clarity, and hands-on credibility that comes from thirty years of doing the work.

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About

Thirty years at the intersection
of technology and people.

I am a technology enablement and creative operations professional with roots in broadcast media and post-production. An Emmy and Telly Award-winning producer and editor, I bring practitioner-level credibility to every engagement — I have done the work, which makes me exceptionally effective at both teaching it and building the systems around it.

Whether implementing a platform for a healthcare organization, leading a clinical team through HIPAA-compliant messaging adoption, designing digital asset management workflows for a broadcast network, or directing a production team from concept to final delivery — my approach is always the same: translate complexity into clarity, and stay until the work is actually done.

MediaMark Digital is my independent consulting practice, offering platform implementation and onboarding, technology training, workflow design, content operations, and creative production support to organizations navigating the tools and transitions that define how modern work gets done.

30+
Years of technology & production experience
5+
AI platforms applied in professional workflows
3
Major platform migrations led with high adoption rates
Patience for the person who needs a little more time

Services

What I can do
for your organization.

// 01
AI Tool Training & Enablement
Hands-on workshops and 1:1 coaching that help professionals actually adopt AI tools — not just gain access to them. Built around real workflows and real results.
ClaudeChatGPTCopilotGeminiFirefly
// 02
Platform Onboarding & Adoption
Structured onboarding for cloud platforms and enterprise tools. I design documentation, lead live sessions, and stay through adoption — not just go-live.
Microsoft 365Google WorkspaceTeams
// 03
Workflow Documentation & Design
Turning tribal knowledge into written systems people will actually follow. SOPs, user guides, tip sheets, and workflow maps — built with the people who use them.
SOPsUser GuidesProcess Maps
// 04
AV & Conferencing Enablement
On-site and remote support for AV and collaboration system deployments. Configuration, training, and operational readiness for conferencing and audio systems.
DanteQ-SYSShure DSPMXA920
// 05
Digital Asset Management
Strategy and implementation for DAM systems in creative and regulated environments. Naming conventions, metadata standards, governance, and staff training for long-term scale.
DAM StrategyGovernanceMetadata
// 06
Compliance-Aware Operations
Platform adoption and workflow design in HIPAA-regulated environments. Balancing usability with regulatory requirements across secure messaging and cloud migrations.
HIPAATigerConnectSecure Workflows

Portfolio

Work samples &
training resources.

Training Curriculum
Working Smarter with Claude: A Workplace AI Training Curriculum
A three-scenario curriculum for introducing professionals to AI tools. Side-by-side prompt comparisons teach the habits that drive real adoption. Built for business, healthcare, creative, and tech-adjacent audiences.
Download PDF →
Live Production
Cotton Bowl Classic — In-Stadium Video Content
Annual contract, 2000–2025. Game-day video content for in-stadium display systems. Key liaison during the AT&T Stadium transition in 2010, coordinating large-scale HD display workflows.
Legacy Project
Independent Film
Screen Credits — Producer, Editor & Artist
In the Land of Fireworks (2010) — official selection, Dallas International Film Festival and Ventura Film Festival. Under the Influence (2002) — Contributing Editor. Trance (2002) — Artist.
View IMDb Profile →
Coming Soon
Articulate Rise 360 Sample Module
An interactive eLearning module demonstrating the course structure, interactivity, and visual design principles I apply when building training content for professional audiences.
In Development

Credentials

Certifications, training,
& recognition.

Technical Certifications
01
Dante Certification Level 1 (3rd Edition)
Audinate
02
Q-SYS Level 1 Training: QSC Conferencing Solution
QSC
03
Networking for Shure DSP and Audio Interfaces
Shure
04
MXA920 Ceiling Array Microphone Technical Enablement
Shure
05
Sales Enablement Certification
HubSpot Academy  ·  Valid Apr 2026 – Apr 2028
Education & Background
01
Digital Film & Video Production
The Art Institute — Dallas, TX
02
National Association of Broadcasters (NAB) Conference
12 years attendance as technology evaluator — Fox Sports Southwest
03
Avid Headquarters Training — Interplay & Media Central
Madison, WI — Facility DAM Implementation Lead
Recognition
Lone Star Emmy Awards  ·  Mid-America Emmy Awards  ·  Telly Awards
Awarded for broadcast campaigns produced and edited for the Dallas Stars, Dallas Mavericks, and Texas Rangers at Fox Sports Southwest.
Full work history available upon request  ·  Download Résumé ↓

Contact

Let's talk about
what you're building.

Michael Whatley — MediaMark Digital
Michael Whatley
Technology Enablement  ·  Creative Operations

Whether you're deploying new technology and need someone to help your team actually use it, building a training program from scratch, or exploring what AI enablement could look like for your organization — I'd welcome a conversation.

Location
Dallas, TX — available remotely and on-site